Analysis and Evaluation of the Status of Tourism Target in Kerman Province by Analytical Hierarchy Process (AHP)

Abstract

Tourism as a renewable and huge economical resource is an important and effective factor for development. Survey of attractions, facilities and shortage of the eight tourism target areas in Kerman province by evaluation of the most important effective criterions for their development to enhancement of the level of quality in these areas are in the field of this paper. This research is practical and its method of survey is Descriptive – Analytic. Findings show that most of numerous areas have poor position for infrastructure and haven’t achieved to expected aims while most of them have many attractions and abilities for tourism attraction. Based on the results, the weight of quintet criterions include tourism attractions, suitable weather, access, facilities and historical value are 0.445, 0.262, 0.152, 0.089 and 0.052 respectively. Criterion tourist attractions have the most effectiveness on the priorities of the areas. Research findings show that among tourism areas in Kerman province, Sirch with weighted average 0.201 is the most favorite area for tourism development in Kerman province.

Keywords: Tourism, Tourism Target Areas, Analytical Hierarchy Process (AHP), Kerman Province