Does the Balinese Tri Hita Karana Culture Affect the Adoption and Usage of Information Technology Systems?

Abstract

Hotel Information System (HIS) is defined as technological implementation in developing information for hotel industry. HIS is intended to increase operational efficiency, time efficiency, and improvement in service to guest. It is especially important as a strategic weapon to compete in the hotel industry. This study is intended to examine factors influencing the willingness to adopt and implement HIS, and conditions that facilitate the adoption and willingness to adopt and implement UTAUT model of technology-based AIS. The study is conducted in Tri Hita Karana cultural context as a substitute for social construct in original UTAUT model.

Data are collected using questionnaire-aided survey to gather opinions of knowledge workers. This research uses purposive sampling and each hotel are represented by three knowledge workers. Total respondents in this study are 143 individuals on hotels in Bali. Data are further analyzed using partial least square.

Results of the study empirically support UTAUT model in Tri Hita Karana culture context as organizational socio-cultural factor. Results of the analysis shows performance expectancy, effort expectancy, and socio-cultural factor  affect  intention to adopt and use. Facilitating conditions and intention to adopt and use affect adoption and implementation of AIS based IT. Gender moderates performance expectancy and  socio-cultural factor to intention to adopt and use. Also, age moderates performance expectancy to intention to adopt and use AIS based IT in Bali.

Key words: AIS based IT adoption and usage, UTAUT Model, Tri Hita Karana, and socio-cultural factor.