E-Readiness in Developing Countries “A Descriptive Case Study on Banking Sector of Pakistan”

Abstract

The study was contributed in understanding the E-Readiness in banking sector of Pakistan taking into consideration important aspects which would be helpful for the banks. It unfolds the factors to adopt the E-Commerce in Asian countries specially Pakistan. Major decision makers in the field of banking sector will be able to receive knowledge directly to make better market-related decisions. It will also help companies to develop market strategies in order to adapt to the phenomenon of E-Commerce. Defining how to measure the overall readiness in terms of technological resources to adapt to E-Commerce was a major challenge. That was overcome by identifying critical IT resources required to adapt to Ecommerce. The analysis by using different statistical techniques gave mixed results. The studies done for banks have been very focused only on three factors namely capacity, opportunity and access. These factors are a combination of internal and external environmental factors with a larger emphasis on external environmental factors of an organization, but do not focus much on the organization itself in-terms of E-Readiness.  The sample was selected on the basis of quota sampling and the banks in each quota were selected randomly. A questionnaire was designed and self-administered to IT professionals working in the sample organizations. The questionnaire was based on the variables identified for probing. The result shows that 100% of the responding banks have a website as well as a CIS. By virtue of the research conducted it can be said that all what is needed then is to connect the CIS to the website to provide real-time online information which would be the platform to provide complete E-Commerce functionality. From this we can postulate that a firm having both the above mentioned capabilities is definitely at the highest stage of E-Readiness.

Keywords:Banking, E-Readiness, Pakistan, E-Commerce