Influence of Ansoff Matrix on Food Production Entities in KSA

Abstract

The focus of the study is to find out the strong influence of Saudi food stuff marketing performance. To obtain the target objective a comprehensive questionnaire was designed and distributed to 300 selected employees of Saudi food stuff companies. Out of 300 questionnaires 223 were recollected which reflect the 75% of the sample. The finding showed that applying Ansoff Model have a strong impact on marketing performance in Saudi food stuff companies. On the basis of these findings  some good recommendation are mad that will be helpful for decision makers to use the model in the effective way to enhance the marketing performance ,as well as to gain their desired goals, objectives, profits and benefits.

Keywords: KSA, Ansoff matrix, Questionnaires, Marketing development, Food entities.