Globalization, Mass Media And Development In Nigeria: The Nexus

Abstract

Globalization has become one of the defining features of the contemporary world, and is, no doubt, undergoing tremendous social, economic, cultural and technological transformation. Relations between states are being re-defined and restructured in the globalization process through the instrument of mass media. This study analyses and evaluates the nexus between globalization and mass media in Nigeria development. The fundamental issue by this study was therefore on the implication of the linkages for globalization, media and development. A literature review of works done on the concept of globalization, dimensions of globalization, the concept of mass media, types of media the concept of development, globalization and mass media, and the globalization, media and Nigerian development was carried out. Methodologically, the study was carried out qualitatively through content analysis of relevant literatures. After a thorough analysis of the data gathered, it was deduced the realities of the underdeveloped nature of Nigeria and African countries, and the subsequent loss incurring in the inevitable on-going process of globalisation. To enable Nigeria and the likes extricate itself from predatory of the west in the global arena, governmental discipline, political stability, good governance and focused and visionary leadership striving to ensure harmonious existence and cooperation towards development were recommended.

Key Words: Globalization, Mass media, Development, Communication, Information technology, Social network.