The Use of Colors in Shakespeare's Venous and Adonis Poem from Pragmatic Perspective

Abstract

This paper aims to investigate the use of colors in Shakespeare's Venus and Adonis  poem pragmatically. The data of this qualitative study were collected from the literary work of Shakespeare.  The findings of this research indicate that the use of purple color in Shakespeare's Venus and Adonis is permanently negative. Also, the results show  that red color can be interpreted both negatively and positively. Whilst, white color  is permanently associated with positive connotations. Black is employed to evoke negative connotations in this poem. Green and blue are also highly related to positive connotations.