Capitalizing on Public Relations in an Era of Banking Recapitalization: An Explicatory Review

Abstract

This review takes a holistic view of the strategic importance of public relations in the Nigerian banking sector during recapitalization. Owing to the desperation initiated by the exercise, many banks resorted to public relations to survive the hammer of the Central Bank of Nigeria. As an explicatory review, key variables were looked at empirically and conceptually. After the review, it is concluded that the importance of Public Relations to banks’ reputation cannot be underestimated because it is very potent in image making, particularly in delicate times like the recapitalization exercise. Based on this, it is recommended that banks’ management must recognize the enormous importance of their public relations units and ensure that adequate funding is made available for the units to effectively carry out their responsibilities

Keywords: Banks Public relations Recapitalization, Corporate , Reputation