The Effect of Megaprojects on the Percived Image of Country of Origin in Case of Ethiopia

Abstract

Megaprojects that cost a billion dollars or more, attracts a lot of public attention. Because of substantial impacts on the environment, budgets, economy, and society that changes the structure of society as opposed to smaller and more conventional projects it attracts media converge.  Hence, it brings an extraordinary impact on the host country in terms of investment; visitor’s expenditures and build a positive image by increasing nation capacity and attractiveness. Therefore, this paper appraises the impact of megaprojects on products produced in Ethiopia as perceived by foreigners taking 400 respondents. The results reveal that mega projects existed in the country were significantly affecting the product produced in the country.

Keywords: Megaproject; country of origin effect; public; media; image; conventional projects

DOI: 10.7176/CER/11-2-04

Publication date:March 31^st 2019