Green Marketing That Effect the Buying Intention Healthcare Products

This research aims to find out the effect of country of origin, health consciousness, and green marketing toward the purchase intention of ENTCLEAR Nasal Wash Bottle. The object of this study are the consumers who buy ENTCLEAR Nasal Wash Bottle at drugstore or hospital which cooperates with PT. Kebayoran Pharma South Jakarta. The research method used in this study is a descriptive method. This study was conducted on 125 of respondens using qualitative approach. The technique to gather the data is by using questionaire and Snowball Sampling is used to take the sample. Data Analysis used in this study is Structural Equation Model (SEM) by Smart-PLS 3.2.8. The result of this study shows that Country of Origin, Health Consciousness, and Green Marketing positively and significantly affect the Purchase Intention itself. Keywords: Country Of Origin, Health Consciousness, Green Marketing, Purchase Intention. DOI: 10.7176/EJBM/12-15-01 Publication date: May 31 st 2020

difficult to decompose the waste and soil, wind, or air. (2) Reuse, an activity which is owned reuse products without having to discard or buy new ones. (3) Recycle, recycle the unused product. (4) Replace, using alternative products that are more environmentally friendly than similar products. Basically, 4R through the Go Green campaign is one of them aims to reduce plastic waste that is still frequently used in daily life -today.
One campaign to support the Go Green program can be done to save the earth is the Reuse movement, the act of reusing the product can still be used without having to throw away and buy a new product type. Reuse campaign is one campaign that aims to reduce plastic consumption in Indonesia, since there are many products that are sold using plastic containers. Plastic is an inorganic waste are difficult to decompose and if it continues to accumulate would be a pile of garbage that plague the sights and become pollutants (Rohman et al., 2020), (Setiawan, 2014).
Along with the Go Green campaign being encouraged society, the term called Green Consumerism. According to Smith (1998) in Retnawati (2011) Green Consumerism is defined as "the use of individual consumer preferences to promote less environmentally damaging products and services". The interesting thing about this definition is that green consumerism arises from the awareness and the formation of individual consumer preferences towards product you want to consume. According Retnawati (2011), states that green consumerism has confidence that: 1) there is the problem of a real environment, 2) the problem to be taken seriously and addressed in a way that actively, 3) they felt well informed in the everyday life they, 4) each individual can and should contribute to save the planet from environmental disaster. Green Consumerism is a continuation of the global consumer movement, which began with the awareness of consumers' rights to get a product that is decent, safe and friendly to the environment (environmentally friendly).
One of industry that helped to compete in the business world is the pharmaceutical industry. This is because many consumer demand for various types of drugs and increased consumer awareness of their own health. However, because there are still many pharmaceutical products that use environmentally unfriendly plastic or biodegradable as packaging containers for its products, making products -pharmaceutical product as one that can have an impact on the environment due to plastic waste generated. For the use of packaging impact on the environment, it is clear deviate from green business activity or activities that must be done by each -each industry who are running the business.
Under conditions where the community is aware of the importance of preserving the environment through Go Green, the company is also required to conduct a Green Business in order to create a climate of Green Consumerism. One of the company's strategy of doing green business is to produce a wide range of products using materials that do not damage the environment, known as Green Product. According to (Albino et al., 2009); (Okada & Mais, 2010) that the green product is designed to reduce excessive use of natural resources during the production process and minimize adverse environmental impacts during the production process.
Associated with the phenomenon already described, one of the pharmaceutical industry are already aware of and implement green business by creating a green product is hyphens Pharma. Hyphens Pharma is a leading pharmaceutical company from Singapore, where the state of Singapore is a country that is advanced, innovative and environmentally friendly in terms of manufacturing. Corresponding image owned by the state of Singapore, hyphens Pharma has a vision "we provide quality of life" with health products are intended for all consumers, in order to have a better quality of life. One of pharmaceutical production by hyphens Pharma is ENTCLEAR Nasal Wash Bottle. ENTCLEAR Nasal Wash Bottle is a medical device product wash bottle-shaped nose that is used to wash the nose.
Asnote that the interest to buy (purchase intention) is a decision that analyze and learn why consumers buy a product in a certain place (Shah et al., 2012). Buying interest (purchase intention) can be interpreted that the desire for someone to buy a product or service that is expected to benefit from the products or services purchased. So here's researchers will study what causes a consumer it would have interest to buy (purchase intention) for a product.
Based on research conducted by Yansritakul (2017), shows that the country of origin (Country of origin) positive and significant impact on buying interest (Purchase Intention) Green Skincare products. Then, research Pratama (2017) demonstrate that the Consciousness of Health (Health Consciousness) positive and significant impact on buying interest (Purchase Intention) Nippon Paint Green Choice products Series. Furthermore, according to a study Nihlah et al (2018), proving that the quality of service (Service Quality) positive and significant impact on buying interest (Purchase intention) Wardah cosmetic products. Then, the research conducted Tirtayani (2017) showed that the Green Marketing positive and significant impact on buying interest (Purchase Intention) environmentally friendly products. Therefore, the researchers first pre-survey to 30 consumers PT. Kebayoran Pharma South Jakarta Branch to analyze the variables that can affect interest in buying (purchase intention) of consumers on product ENTCLEAR Nasal Wash Bottle.
Based on the results above the pre-survey, researchers chose three of the four factors that influence the consumer to be decisive Purchase Intention (Interests Buy). Factor -these are determined based on the indicators of each question pre-survey. The third factor is the Country Of Origin, Health Consciousness, and Green European Journal of Business and Management www.iiste.org ISSN 2222-1905(Paper) ISSN 2222-2839(Online) Vol.12, No.15, 2020 Marketing. the writer needs to do research more about the Effect of Country of origin, Health consciousness and Green Marketing on Purchase Intention ENTCLEAR Nasal Wash Bottle.
 Research purposes Objective to determine the effect of Country of origin, Health consciousness and Green Marketing on Purchase Intention ENTCLEAR Nasal Wash Bottle.
 Benefits of Research The results of this study is expected to increase the insight both in theory and practice as well as a reference and ideas for similar studies. The results of this study can be as a reference for the company to increase sales and instill a new sales strategy with reference to the development of environmentally friendly products based Effect of Country of origin, Health consciousness and Green Marketing on Purchase Intention.

Literature review 2.1 Country Of Origin
According to Kotler and Keller (2013) The perception of the country of origin is the association and mental confidence triggered by a state. This perception of the country of origin can influence consumer decision-making directly and indirectly. Another opinion said Shirin (2011) that the image of the country of origin is the overall consumer recognition for the country of origin and level of perception of the quality of a particular product. Country Of Origin measurement basis according to Yassin, Nasser and Osman (2007), namely: 1) Countries where the brand originated is an innovative country in the manufacturing / fabrication 2) Countries where the brand originated is a country that has a level of education and mastery of high technology 3) Countries where the brand originated is a country that has a respectable reputation. 4) Countries where the brand originated is a developed country 5) Countries where the brand originated is a country that has a creative workforce 6) Countries where the brand originated is a country that has a high-quality workforce 7) Countries where the brand originated is the ideal country to visit.

Health Consciousness
According to Kraft and Goodell (1993), Health Conciousness an awareness and concern regarding their awareness and can be motivated by raising or taking care of their health and quality of life as a preventative measure against disease through healthy behaviour and more aware of their health.
According Michaelidou and Hassan (2008), health awareness is a concern and attention for the better and motivated to improve, maintain, maintain the health and quality of life by adopting a healthy lifestyle Furthermore Michaelidou and Hassan stated that there are four dimensions of health awareness namely, awareness in health, concerns are high that food intake affects the health, the healthy and natural foods, and businesses choose healthy foods.
According to Kraft and Goodel (1993) Indicators for measuring health awareness (health consciousness) are as follows: 1) pay attention to the products used 2) self-monitoring health 3) searching health information in the media 4) response procedure if there is a health problem 5) prevention on things that cause disease 6) active in getting people around to being environmentally responsible

Green Marketing
According to Ottman, (2011), Green marketing is the consistency of all the activities that designing services and facilities to the satisfaction of human needs and desires, with no impact on the natural environment. Green products (green product) is a product that does not pollute the environment and does not reduce the resources or that can be recycled.
According to Shabani (2013), green products are products that are usually durable and is not harmful to health. energy-saving green products made to maintain and improve the natural environmental resources and reduce or eliminate the use of hazardous substances, pollutants and waste.

Purchase Intention
According to Schiffman & Kanuk (2010), buying interest is a psychic activity that arises because of the feelings and thoughts of a good or service that is desired. Meanwhile, according to Simamora (2001: 106) in Rangkuti and Sulistiawati (2014) states that the incidence of purchase intent for a product is because it is based in the belief that consumers towards the product which is accompanied with the ability to buy the product. Purchase intent also appears that consumers are interested in so that it can create the motivation that continuously recorded and a strong desire. Purchase intention can be interpreted that the desire for someone to buy a product or service that is expected to benefit from the products or services purchased. The buying interest may be identified through indicators as follows: 1) Transactional interest, namely the tendency of a person to buy a product.
2) Referential interest, namely the tendency of a person to refer products to others.
3) Preferential interest, the interest of which describes the behaviour of someone who has the main preferences on such products. These preferences can only be replaced if something goes wrong with the product preferences. 4) Explorative interests, namely the interest which describes the behaviour of someone who is always looking for information about a product that interested and looking for information to support the positive properties of the product.

Research methods  Research design
The research design used by the author in this study using quantitative research. According to Noor (2011), a quantitative research methods to test specific theories by examining the relationship between variables. In general, these variables measured by the instrument, so that the resulting data consists of numbers that can be analyzed by statistical procedures.

 Data Collection Instrument
The instrument used for data collection was a questionnaire. Questionnaires distributed or made directly to the respondents using a Likert scale with the (five) levels.

 Population
The population in this study is consumers who make purchases of products ENTCLEAR Nasal Wash Bottle, pharmacies or hospitals that cooperate by PT. Kebayoran Pharma South Jakarta branch. This is because researchers do not know the number of the population in detail.

 Samples
The sample used was snowball sampling technique. according Sugiyono (2014) Table 1, it can be seen that all the indicators have met the convergent validity because it has a value above the loading factor 0:50 and thus all the indicators for measuring the construct of the study was valid. If all indicators have loading factor above 0.5 then the proposed measurement model has the potential for further testing.