Market Orientation, Knowledge Management and Entrepreneurial Orientation as Predictors of SME Performance: Data Screening and Preliminary Analysis

Abstract

The objective of this study was to conduct a Data gathering in respect to Data screening and preliminary analysis on the relationship between some Determinants of SME performance in Nigeria. A total of 640 respondents was chosen from small and medium enterprises in Kano State Nigeria. The study used disproportionate stratified probability sampling techniques; equally the exercises were carried in order to suit the assumption of multivariate analysis. In view of that, an assessment of missing data, identification of univariate and multivariate outlier and also, skewness and kurtosis were checked. Similarly, factor analysis through Exploratory Factor Analysis (EFA) was also carried out. The exercises were prepared in the Statistical Package for Social Science (SPSS) software version 20, and the preliminary analysis convinced that the data fulfill the condition of multivariate analysis. The findings indicated the possibility of undertaking further multivariate analysis.

Keywords: market orientation, knowledge management, entrepreneurial orientation, business environment, organizational culture, firm performance, SMEs and Nigeria.