Measuring Customer Satisfaction by Using Internet Marketing in Jordan

Abstract

This study seeks to gauge the customer satisfaction by using viral internet marketing. Thus, these factors of digital technologies such as online advertising effect, online customer service, website services, e-mal (m-commerce) have been studied to assess client contentment by the viral e-marketing. Also, correlation coefficient matrix was used to determine the degree of relationship to evaluate patron pleasure by e-marketing (Alhroot, 2015).

Consequently, consumer may be ready for accepting the use of measuring its satisfaction. The findings of this study indicated that factors are outcome satisfaction level of the client and internet marketing result the behaviour of the purchaser. Finally, this study reached that the internet marketing is successfully measured customer satisfaction in the organisation.

Key words: customer, viral e- marketing, digital technologies, firms, Jordan