Semantic Web Personalization: A Survey

Abstract

With millions of pages available on web, it has become difficult to access relevant information. One possible approach to solve this problem is web personalization. Web personalization is defined as any action that customizes the information or services provided by a web site to an individual. When personalization is applied to the semantic web it offers many advantages when compared to the traditional web because semantic web integrates semantics with the unstructured data on web so that intelligent techniques can be applied to get more efficient results. We have presented various approaches that are used for personalization in semantic web in this paper. The core of semantic web is the ontologies which are defined as explicit formalization of a shared understanding of a conceptualization. We exploit the machine understandable feature of semantic web to device strategies that perform effective personalization such that the results returned to the user are more relevant to the goal set by him. In this paper we have presented the classification of personalization techniques used for semantic web.

Keywords: semantic web,ontologies,personalization,recommendation,user profile.