The Influence of Strategic Communication on M-Commerce Performance in Kenya’s Commercial Banks

Abstract

The purpose of this study was to determine the influence of strategic communication in the context of strategy implementation on performance of Mobile-Commerce (M-Commerce) in Kenya’s commercial banks.  This study was motivated by the high failure rate in strategy implementation and the view that effective strategy implementation influences performance. The study adopted a positivistic research orientation and design. There is limited research on strategy implementation and challenges associated with organizational strategy implementation. A significant amount of scholarly work has gone into strategy formulation, but implementation of business strategies has not had a strong focus. Studies on M-Commerce have concentrated on customer adoption and end user performance, and not from the financial provider perspective and this study was intended to close this gap. The results inform the banks, Central Bank of Kenya, Communication Authorities and the scholarly world on the opportunities in the development of appropriate strategy implementation process, the risk of not adopting the right strategy.

Keywords: Strategy Implementation, M-Commerce, Commercial Banks in Kenya