Impact of Digital Marketing in Tourism Industry of Sri Lanka

Aliyar Fathima Nuskiya


The study explores to understand the impact of digital marketing in tourism industry in Sri Lanka.  Tourism industry plays a major role in the economic growth of the country.  It provides the economic, social and environmental benefits for the country. For this study, Sample has selected from Arugambay’s hotels employees and tourists who visited in that places. Descriptive and correlation analysis have done to attain the results. There is a significant impact on the digital marketing in the tourism industry. In Sri Lanka there are number of techniques used to improve the tourism industry however applications of digital marketing have substantial impact on tourism industries’ performance.

Keywords – Digital Marketing, Tourism, Economic, Social, Descriptive, Correlation

Full Text: PDF
Download the IISTE publication guideline!

To list your conference here. Please contact the administrator of this platform.

Paper submission email:

ISSN (Paper)2224-5758 ISSN (Online)2224-896X

Please add our address "" into your email contact list.

This journal follows ISO 9001 management standard and licensed under a Creative Commons Attribution 3.0 License.

Copyright ©