Impact of Digital Marketing in Tourism Industry of Sri Lanka

Abstract

The study explores to understand the impact of digital marketing in tourism industry in Sri Lanka.  Tourism industry plays a major role in the economic growth of the country.  It provides the economic, social and environmental benefits for the country. For this study, Sample has selected from Arugambay’s hotels employees and tourists who visited in that places. Descriptive and correlation analysis have done to attain the results. There is a significant impact on the digital marketing in the tourism industry. In Sri Lanka there are number of techniques used to improve the tourism industry however applications of digital marketing have substantial impact on tourism industries’ performance.

Keywords – Digital Marketing, Tourism, Economic, Social, Descriptive, Correlation