Marketing the Library and It Services with the Use of Social Media: An Overview

Abstract

This study explored how social media can be used to market library and it services for better patronage in the course of this the concept social media was defined in the following format Social: this term is referred to the process where there is an interaction of the individuals or group of people as it relate to the welfare of human beings as members of a given society.

Media: As the term implies, it is regarded as a platform of communication amongst members of a society and it comprises the following: Newspaper, radio etc therefore, Social Media can be defined as an instrument of interaction or communication between individuals or group of people. It is a tool that is based on the internet which is majorly used for communication, interaction, sharing and discussion of information amongst human beings. The study explained among others how library can use social media in marketing it resources,benefits for using social media in maketing libraries and it services, challenges in using social media for marketing the library and it services, the study was concluded on the platform that technology is a welcome development that must be used by libraries and librarians in order to attract the attention of patrons and with a recommendations for the various challenges that tend to prevent the better usage of the technology.

Keywords: Social, Media, Social Media, Social Media Marketing challenges.

DOI: 10.7176/IKM/10-2-04

Publication date: February 29^th 2020