Analysis of Customer Behavior Using Web Usage Mining

Abstract

This paper attempts to figure out the concealed data and establish user behavior online by exploiting the online as a source for data collection. With the assistance of this information, user behavior can be predicted very easily. Free tool like similar web and page score were used to analyze user pattern on the web site of the particular establishment. These tools attempt to conduct mining on the web in an independent manner. The experimental result emphasizes a clear way to surf through the web and enhance the design of the web. This paper discusses the elaborate results of website in a particular education domain application. The main objective of conducting this study on websites of the different polytechnics in Federal Republic of Nigeria is to discern the pattern of behavioral expressions and user characteristics so that institutional establishments can enhance their website structure and may transfer additional information in an applicable and timely manner.

Keywords: Customer Behavior; Web usage mining; similar web; Page Score; Pattern.

DOI: 10.7176/IKM/10-6-02

Publication date:September 30^th 2020