Impact of Employment and Consumer Reliability in Buying Products Online in Kosovo

Abstract

Informative technology and especially the internet has created great opportunities in the business field. Even the United States economy as a world superpower is based on the use and exploitation of the potential benefits of the internet (online access). One of these is electronic business (E-Commerce) or online and which relates to sales and purchases from home. Seeing that international trade is now focused in buying and selling online, this paper first analyzes the theory of purchasing online and confidence in online shopping, then analyzes the data on the income and credibility of the consumers for buying products.The methodology used in this paper is through the analysis of quantitative and qualitative methods. Through simple linear regression (OLS) measurements were made for the income and online purchases whereas the correlation shows the connection between these two variables. To find results in Kosovo, a structured questionnaire with nominal and ordinary data was used.Expected results of this paper serve a certain clientele and have to do with the awareness of people that using internet services is very profitable.

Keywords: Internet, e-commerce, online purchases, services, etc.

DOI: 10.7176/IKM/10-6-04

Publication date:September 30^th 2020