“Apparel Merchandising” –the Unsurpassed Instance of Contemporary Business Communication

Abstract

This intangible manuscript aspires to present a research archetype for International Business Communication into Apparel Merchandising, research with special reference to the scenario of Bangladesh Apparel Industries. To widen a prototype, international business communication first is defined, and the opportunities of Bangladesh Apparel Industries as well as Merchandising face in international business are described, as are the methods used to deal with obstacles and foster better global management and intercultural communication. The key issue of emergent Communication Model is emphasized. To systematize international business communication research with reference to Bangladesh Apparel Merchandising, a research schema is accessible involving study of: correct custom of English, the connotations of international business communication terms, and the relationship of English as an international business language to its diverse users. The conducting theories in this research will come from Modern and International aspects. Proper Communication will be the mediator of globalization, and Bangladesh apparel Merchandising must accept this authenticity and covenant with it. So far, they have not yet developed a satisfactory way of doing so. However, appropriate methodologies are available, as presented in the manuscript. Bangladesh apparel Industries have delayed behind European and US companies in coping with the communication problems encouraged by the globalization. This manuscript sets out a methodology for developing the research needed to acquire practical steps to solve the problem. The manuscript offers a model of ways to standardize international business communication research so that Apparel Merchandising can develop ways of coping with the communication problems of globalization.

Key Words: Apparel, Apparel Merchandising, Apparel Industry, Communication, Contemporary Business Communication and International Understanding.