Exploring Business Students’ Perceptions on Social Network Sites (SNSs) and its Influence on Learning

Abstract

Social Network Sites (SNSs) is becoming one of the global phenomena with millions of users around the world. One of the issues that arise due to the growth of SNSs is the effect towards students’ learning. The aim of this study is to explore business students’ perceptions on SNSs and its effects on their learning experience. 327 survey questionnaires were distributed to business students in one of the public university in Malaysia via a random sampling approach. The results demonstrated that students use SNSs to get help from their course mates as well as their tutors on academic matters. In addition, students also found it more convenient to discuss course matters with their colleagues.  Majority of the students agreed that SNSs should be used for teaching and learning. Bearing the positive feedbacks from the students, the university management could exploit the advantage by incorporating SNSs as part of the business students’ learning process.

Keywords: Social Network Sites, Learning experience, Business students