Attitude of Customers Towards Adopting of Mobile Banking (M-Banking( An Empirical Study From Pakistan)

Abstract

In advancement of technology in the recent years also in the banking sector, this study has conducted for adding the value of advancement in banking and also benefits for the customers. This study has conducted to investigate the attitude of the customers in adoption of Mobile Banking( M-Banking) in Pakistan.  Primary data collection has been used based on five point likert scale from the target population that are the users of the Mobile Banking. Data were collected from three hundred users that also have account in different public and private banks.  Convenience sampling technique have been used in this study. This study  proved the customers have known about the advantages of the M banking and more satisfied by using the latest technology offered by banks for their accessibility in 24 hours. The main factors- performance expectancy, service quality both have a significant impact on the individual use behavior. Cross-sectional study encompass in it, therefore further should accomplish by incorporating the findings in order to re-collect the results.

Keywords :  Mobile Banking, Performance Expectancy, System Quality, Customer Satisfaction

DOI: 10.7176/ISDE/10-2-03