Determination of the Role of Branch Managers in Promotion of Financial Innovations in Commercial Banks of Pakistan

Abstract

The present study investigates the role of branch manager in promotion of financial innovation by analyzing  four big banks of Pakistan such as  United Bank Limited, Allied Bank Limited, Habib Bank Limited and Muslim Commercial Bank limited located  in three district of Punjab province Lahore, Multan and Vehari. Primary data was collected by using a Sampling technique. 200 respondents were selected randomly from these four banks through a structured questionnaire. The response rate is 100%. The objective of the study was to determine the role of manager in financial product innovations like mobile banking, ATMs, Credit card, Internet Banking, and Debit cards. Pearson’s correlation test is applied to measure relationship between variables. Results show that there is no relationship between the manager personality and the product innovation. 

Keywords: innovations. Manager performance. Financial products.