Communication Climate and Employee Identification with Organizational Goals

Grace U Nwagbara, Ngozi E Uduma

Abstract


The study examined the role communication climate plays in ensuring employees identify with the goals of their organisations. The target population of the study consisted of 1,782 employees in a tertiary institution. A sample of 327 employees was derived using the Taro Yamane Formula. The study adopted the descriptive survey design. Two sets of questionnaires were used for data collection. Frequency tables, simple percentage, Pearson Correlation and multiple linear regressions were used to analyse the data generated from the questionnaires. Results show that good communication climate fostered stronger identification with organisational goals. Results also reveal that good communication climate had a positive influence on employees’ identification with organisational goals. Communication is undoubtedly crucial in enhancing the overall activities of an organisation. The study recommends that institutions of higher learning should maintain a favourable communication climate so as to enhance employees’ identification with organisational goals. It is also very important that institutions of higher learning should deliberately include their mission and vision statements and all schools objectives in all their publications.

Keywords:Communication climate, Employee identification, Organisational goals, Mission and Vision statement, Institutions of higher learning.


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