Investigating the Factors that Enhance Tourists’ Intention to Revisit Touristic Cities. A Case Study on Luxor and Aswan in Egypt

Abstract

This article examines the impact of some factors that enhance tourists’ revisit intention to touristic cities. It adopts the TPB to predict tourists’ intention to revisit these destinations. An online the questionnaire was utilized to collect data from tourists that have earlier visited two touristic cities in Egypt which are Luxor and Aswan. The responses of 373 visitors to Luxor and Aswan were analyzed and the proposed hypotheses were evaluated using the Structural Equation Modeling (PLS-SEM). The results show that the model has a strong explanatory power to understand travelers’ revisit intention. Besides the TPB infrastructure, the added variables were found to exert a significant influence on the revisit intention. Specifically, the results show that: (1) e-WOM positively influences tourists’ attitudes and perceived behavioral control and subjective norms (2) tourist’s satisfaction positively influences tourists’ revisit intention and e-WOM (3) perceived behavioral control positively influences tourists’ revisit intention. The paper offers to the academic literature by implementing a framework that explains tourists’ intention to revisit the touristic cities. Also, it provides practitioners who are interested in tourism marketing with some guidelines to follow to enhance the revisit intention of tourists.

Keywords: Revisit intention, Touristic cities, e-WOM, Theory of planned behavior

DOI: 10.7176/JAAS/69-04

Publication date:October 31^st 2020