Analysis of Fresh and Dried Fish Marketing in Southeast Nigeria

Abstract

The study sets out to analyse the nature, magnitude and direction of the determinants of net marketing revenue of the fresh fish and the dried fish marketers respectively in Anambra, Southeast Nigeria as well as determine which of the enterprises is more profitable in the area. Samples were selected purposively from three different markets in the area. Ten fresh fish and dried fish marketers were respectively sampled; the sample size was sixty. Data were analysed using gross margin and net returns, percentage efficiency index, and multiple regression technique. Hypotheses were tested with t test and Chows F ratio. The result show that the fresh fish marketers made a higher net returns relative to dried fish marketers. Cost of fish, cost of packaging materials, depreciation cost of marketing equipment, age of the marketers, and their education level were the statistically significant variables that influence the revenue of both marketing categories. Significant differences exist in the revenue of the marketers between fresh and dried fish, while no significant difference exist in their regression parameters.

Keywords: analysis, fish, marketing, determinants, regression, hypotheses, parameters