WHAT WE HEAR AND WHAT WE DO: An analysis of the perceptual influence of child spacing campaigns on the knowledge, attitude and practices of rural women in South-East Nigeria

Abstract

This study examines the influence of child spacing campaigns on the knowledge, attitude and practices of South-East rural women. Using behavioural change theory as the framework, the study adopted survey method as its research design. A total of 384 respondents drawn from the South-East responded to the copies of the questionnaire designed from six research questions raised in the study. After a thorough analysis, it was found that while the mass media campaigns on child spacing have created serious awareness about child spacing in South-East rural communities, the practice is still very low. Some of the problems found to be associated with this low practice include lack of adequate community health facilitators, lack of information on improved child spacing techniques, urban oriented messages, lack of integration of the rural people in messages/communication meant for their consumption, etc. Based on these findings, it was recommended that, health workers, media researchers, communicators, social workers, guidance counselors and those in the helping profession should take cognizance of those variables that have been found to influence birth spacing practices among couples with the view to correcting them for an informed and healthy society.

Keywords: Child spacing ●Campaign● Attitude ● Practices●  Rural women