The Structure-Conduct-Performance Analysis of Honey Market in Shebedino District, Snnpr, Ethiopia

Abstract

This study was conducted in Shebedino districtwhich is one of the 19 districts of Sidama zone found under SNNPR of Ethiopia. Shebedino districtis known for its high production of honey. However, there is a gap in honey marketing in the districtin that honey marketing system in the districtwas inefficient. To identify this, data were collected from 156 honey producers, 31 traders, 7 processors and 30 consumers. The data collected was analyzed using descriptive statistics and SCP model. The result indicated that the structure of honey market in the districtwas strong oligopoly with four firms’ concentration ratio of 58.18%. The honey market conduct was inefficient in that some traders were price makers and the price was affected by individual firms. From marketing margin analysis it was observed that large margins were going to middlemen. Hence from the result of market structure, conduct and performance analysis it is possible to conclude that honey market in the case of the study area is inefficient.

Keywords: market structure, market conduct, market performance