Agrotourism Development Strategies Based on Institutional at Wonorejo Reservoir, Tulungagung, East Java, Indonesia

Abstract

The aim of the study was to formulate alternative strategies for the development of agrotourism of Wonorejo Reservoir based on institutional participation by using SWOT analysis.  Participation of Formal and Non Formal institutions was previously analysed to find out Strengths, Weaknesses, Opportunities, and Threats by using descriptive analysis of the frequency distribution.  Vision and mission were formulated based on local government programs in order to increase revenue from tourism and  missions that were being carried out by formal institutions and were related to the achievement of goals of agrotourism development.  There were 12 institutions comprising 6 formal and 6 non formal institutions of which 120 respondents were randomly selected.  The result concluded that there were four groups of strategies for the development of agrotourism that were: Strengths-Opportunities (SO), Strength-Threats (ST), Weaknesses-Opportunities (WO), and Weaknesses- Threats (WT).

Key Words: strategies, agrotourism development, institution