A Preliminary of Consumer Online Disputes from the Perspective of the Consumer Protection Act

Chia-Ying Yang


Due to the rapid growth of the internet, online leisure has become an integral part of people’s lives. Online leisure leads to online consumer behavior, and buying over the internet has become the most common form of leisure consumption. As long as there is internet access, consumers can enjoy online shopping anytime, anywhere. However, during a transaction, if the seller’s reputation is not verified, a dispute may occur, leading to an unpleasant shopping experience for the consumer. In addition, when consumers receive damaged or incomplete orders, they may not know what to do.

This study explores the issue of online shopping disputes, how to ensure internet shopping safety, and how to argue from the perspective of consumer protection, in the hope of preventing and resolving such disputes. In light of this, the study discusses internet disputes caused by online consumer behavior. The research method adopted is the content analysis method ‒ a qualitative research method ‒ and factual cases culled from the internet are analyzed. The research results include the types of leisure related to internet disputes and how to ensure the safety of internet transactions based on the Consumer Protection Act of the Republic of China. The expected benefit of this study is to help increase consumer awareness of, and self-protection with, online purchases.

Key words: internet shopping, consumer protection act, online consumer dispute

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ISSN (Paper)2224-3240 ISSN (Online)2224-3259

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