The Role of Decision Maker in Designing a Political Party Strategy (Evidence from Pakistan)

Abstract

Purpose: The aim of this research paper is to find out the reasons for the fall of political parties in Pakistan. For democracy, its importance is highlighted and a model is proposed for designing the strategy of a political party where there are more than two political parties.

Research Design: After the literature review, a theoretical model was proposed and various relationships were made. Standardized questionnaires are used which covers all of the aspects a person needs to be in a political party. Correlation analysis is used for making judgments and recommendations.

Findings: The research found that the popularity of a political party is affected greatly by civil society, its political strategy, and competition among the parties.

Originality/value: The paper investigates the reasons due to which political parties fall and their popularity decrease in the mind of citizens. The finding can be used for strategy formulation and long-term planning of a political party and will be valuable to the political leaders and scientists nationally and internationally.

Research Limitations: The paper studies some important elements of the society which have a great relationship with a political party not all. There are many other small factors which were not included in the research.

Keywords: Political Party (PP), Information Security (IS), Party Competition (PC) and Political Decision Making (PDM).