Legal Protection Model in Healthy Business Competition for Brands of Creative Economy Products

Ni Luh Made Mahendrawati, IB Gede Agustya Maha Putra, Luh Kade Datrini, Ni Nyoman Putri Nurbawa


This research aims to investigate the legal protection business competition of intellectual property rights in trademarks for actors within the creative economy, with the goal of promoting sustainable economic development and ensuring fair competition. The study focuses on exploring the regulatory framework surrounding the Creative Economy, intellectual property trademarks, and the legal safeguards for the creative works produced by individuals within this sector. Adopting a socio-legal research approach, the study combines elements from both the legal and social sciences to gain insights into the functioning of laws within society, taking into account economic and cultural factors. The research underscores the significance of trademarks as invaluable assets within the economy, closely intertwined with economic activities and trade. The Creative Economy places emphasis on the primacy of creativity and knowledge as drivers of economic growth. However, there exists a deficiency in the protection of intellectual property rights for trademarks associated with creative economy products in Indonesia, rendering them vulnerable to exploitation and infringement. Strengthening legal protection is of utmost importance to safeguard the interests of creative economy actors and to cultivate a conducive environment for economic progress. By shedding light on these issues and emphasizing the principles of Intellectual Property Rights, this research contributes to a comprehensive understanding of legal protection. Moreover, it provides recommendations aimed at bolstering the safeguarding of intellectual property rights specifically for trademarks within the realm of the creative economy in Indonesia. Through these efforts, the research aims to foster an environment that encourages innovation, supports fair competition, and facilitates sustainable growth within the creative economy sector..

Keywords: Legal Protection, Business Competition, Brands, Creative Economy Products

DOI: 10.7176/JLPG/135-10

Publication date:August 31st 2023

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ISSN (Paper)2224-3240 ISSN (Online)2224-3259

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