Analysis of Natural Resource Management, Quality of Tourist Attractions, Visitor Satisfaction and E-WOM Towards Tourism-Based Community Empowerment

In general, this study examines the sustainability of business and tourism with the topic of study is to build a model of tourism-based community empowerment in Sari Ringgung Beach, Tegal Mas Island, Bandar Lampung. More specifically, this study aims to analyze the Governance of Natural Resources, Quality of Tourist Attractions, Visitor Satisfaction and E-WOM Towards Tourism-Based Community Empowerment. The population of this study is traders in Sari Ringgung Beach, Tegal Mas Island with a total sample of 65 traders. The data analysis method uses Structural Equation Model-Partial Least Square (SEM-PLS). The research output is expected to be able to publish articles in international journals. The sampling method uses the saturated sample method. Data collection methods using survey methods with research instruments is a questionnaire. The results showed that Natural Resource Governance had a significant positive effect on Community Based Tourism Empowerment.


DATA ANALYSIS AND DISCUSSION a. Characteristics of Respondents
Characteristics of respondents indicate that there are more male sexes than women. Based on the age of most respondents at the age of 31-40 years. The last education was graduated from junior high school or equivalent. The most work time has worked more than 2 years. b. Partial Least Square 1). Evaluation of Measurement Model (Outer Model) a). Validity test Testing validity in two ways, namely convergent validity and discriminant validity. According to Chin in Ghozali and Latan (2015) an indicator is said to have a good convergent validity if the loading factor value is greater than 0.7. The test results are shown in Figure 2. It can be seen that the loading factor value less than 0.5 is discarded, then analyzed again and the result is that the loading factor value is greater than 0.5. To assess the accuracy of the model test by looking at the value of R Square Adjusted, it is seen that the adjusted Rsquare value has a low value for Tourism-based Community Empowerment, which is 29.9%. This shows that the tourism-based Community Empowerment model has an incorrect model. This means that community empowerment is influenced by SDA Governance, Quality of Tourist Places, Visitor Satisfaction and E-Wom influences tourism-based Community Empowerment by only 29.9%, while 70.1% is influenced by other than the four independent variables. b). Hypothesis test To find out the significance seen by comparing the significance value that occurs with a confidence level of 0.05. If the significance value that occurs (indicated by the value of P value) <0.05, the hypothesis is accepted. The path coefficient results are shown in Table 2. In Table 2 it can be seen that the effect of E-WOM on community empowerment is not significant, because its statistical T value is 0.227 <1.96 and its P values are 0.820> 0.05. Likewise, the effect of visitor satisfaction on community empowerment is not significant because the T statistic is 0.167 <1.96 and P values 0.868> 0.05.
Source:: Primary data from Smart PLS 3.0 (2020) Also the effect of the quality of tourist attractions on Community Empowerment is not significant because the Tstatistic value is 1.178 <1.96 and Pvalues 0.239> 0.05. While the Effect of Governance on Community Empowerment has a significant positive effect because its statistical T value is 5, 243> 1.96 and P value 0,000 <0.05. c. Discussion 1). Effect of Natural Resource Governance on Tourism-based Community Empowerment The results of testing Hypothesis 1 proved to be acceptable, that the management of natural resources has a positive and significant effect on community empowerment based on tourism. When analyzed using loading factors that the development of objects and tourist attractions in Sari Ringgung Beach is rusty on Tegal Mas Island, such as the development of Lampung culture and creativity competitions with white sand material are the most dominant indicators in reflecting natural resource governance, so as to increase empowerment travel based community.
The results of this study can be explained using the theory in Wongso (2017), Definition of Governance is an effort to re-manage an area that was once vital or alive, but has declined, with the aim of providing a new life that is more productive that is able to make a positive contribution to social, cultural and economic life of the people The results of this study also reinforce research that has been done previously, namely Nurdin (2016), Resnawaty, R (2016), Nurhidayati, S.E and Fandeli, C (2012), who found that the Governance of Resources increased, the empowerment of tourism-based communities also increased. Contrary to Astuti's research (2019), natural resource management does not affect community empowerment. 2). Effect of Quality of tourist attractions on Tourism-based Community Empowerment Hypothesis testing results are not proven, hypothesis 2 is rejected, that the quality of tourist attractions does not significantly influence the empowerment of tourism-based communities. When analyzed using loading factors that the staff's friendliness, security and high comfort are not able to increase the empowerment of the tourism-based community in Sari Ringgung Beach, Tegal Mas Island.
The results of this study can be explained by using the theory of Sugiama (2004) that the quality of tourist attractions includes five factors, namely the need for security, the need for comfort, the quality of the presentation of tourist information, the completeness of quality tourist attraction facilities, the level of communication skills of officers, including the ability of officers in communicating with tourists.
The results of this study do not strengthen the research results of Sutawa (2012) and Okazaki (2008) that the quality of tourist attractions increases the empowerment of tourism-based communities. According to the results of Wijono's research (2014), the dominant factors affecting visitor satisfaction are parking spaces, souvenirs and SAR. And the results of Sunarti's research (2018), Nur et al (2019) where physical motivation has a dominant influence on visiting decisions compared to social motivation and fantasy motivation. Contrary to the results of Astini and Sulistiyowati's research (2015), the quality of service increases, so that community empowerment also increases Journal of Marketing andConsumer Research www.iiste.org ISSN 2422-8451 An International Peer-reviewed Journal Vol.69, 2020 3

). Effect of Visitor Satisfaction on Tourism-based Community Empowerment
The results of testing the hypothesis were not proven, hypothesis 3 was rejected, that visitor satisfaction did not significantly influence the empowerment of the tourism-based community. When analyzed using loading factors that the high satisfaction about information on tourist areas and the existence of positive comments from the posting of images in the mass media are not able to increase the empowerment of the tourism-based community in Sari Ringgung Beach Tegal Mas Island.
The results of this study can be explained by using the theory of Kotler and Keller (2011) which says that customer satisfaction is the level of one's feelings after comparing the performance of the product or service he feels with his expectations. Consumer satisfaction or dissatisfaction is the response to the evaluation of the discrepancy or disconfirmation between the previous expectation and the actual performance of the product or service felt after usage.
The results of this study do not support the results of the research of Basiya and Rozak (2012), Foreign Tourist Satisfaction has a positive effect on intention to visit again. While the results of the study Suosheng Wang (2019) support the results of research in which visitor satisfaction does not affect the empowerment of tourism-based communities. Visitor satisfaction from previous visitor comments, as well as good picture posts that illustrate the situation of Sari Ringgung Beach, Tegal Mas Island, so that community empowerment remains unchanged. 4). Effect of E-WOM on Community Empowerment based on tourism The results of testing the hypothesis were not proven, hypothesis 4 was rejected, that E-WOM did not significantly influence the empowerment of the tourism-based community. If analyzed using loading factors that the high E-WOM about positive experiences of tourists and interesting comments are not able to increase the empowerment of tourist-based communities in Sari Ringgung Beach, Tegal Mas Island.
E-WoM according to Wardiyastuti (2017) as a form of communication that develops from WoM electronically or with the use of the internet, which is better than personal selling or conventional advertising where consumers use the internet to share experiences after using products or services, or consumers can take advantage of people's experiences others to make a purchase. Both can be either positive or negative, if positive suggestions are more able to encourage other consumers to make purchasing decisions, if negative suggestions are more likely to enable consumers not to make purchasing decisions.
The results of this study do not support the results of Abubakar (2016), Abubakar (2017), in which E-WOM can increase return visits to tourist areas that can increase the empowerment of tourism-based communities.

CONCLUSIONS AND RECOMMENDATIONS
a. Conclusion Based on the previous description, it can be concluded, that Natural Resource Governance has a significant positive effect on Community Based Tourism Empowerment. While the quality of tourist attractions, visitor satisfaction and E-WOM has no effect on the empowerment of tourist-based communities.
b. Suggestion Based on the discussion and conclusion, it can be suggested that the development of tourism objects as the most dominant reflection on the empowerment of tourism-based communities is the least responded by respondents, for this reason it needs to be improved, for example the utilization of natural potential, increasing environmental assets.
Suggestions for further research, it is necessary to do research related to environmental management, so that the world of tourism gets input for the improvement of its business managers, so that they are able to compete and increase tourism-based community empowerment.
Implications for the world of tourism must be made efforts to improve new life more productive, positive contribution to the community's economy, positive contribution Social life and positive contribution to culture.