Market Analysis of Peanut in Bambasi District: Benishangul Gumuz Region, Western Ethiopia

This study was initiated to Market Analysis of Peanut in Bambasi District; Benishangul Gumuz Region, Western Ethiopia. The focus of the study was to analyze the peanut market channel in the study area. Different variables were hypothesized to determine quantity of peanut supply to the market. The data was supplemented by primary and secondary sources. The multiple linear regression model was applied to estimate the effects of explanatory variables on quantity of peanut supplied to the market. The results obtained from this analysis indicate extension services, volume of peanut produced, distance to the market, and average price of peanut were found to be the most important significant variables influencing peanut marketing in the district. Therefore, providing extension services, improving volume of peanut produced, improving transportation facilities to strengthen the vertical and horizontal linkages among the marketing agents are recommended to develop and strengthen information on peanut product marketing in the study area.


INTRODUCTION 1.Background of the Study
Peanut is one of the important agricultural food crops of the world. It is the world's important source of edible oil and source of vegetable protein (Taru et al., 2010). It is also significant source of cash in developing countries that contribute significantly to food security and alleviate poverty. Developing countries account for 97% of the world's peanut area and 94%of the total production (FAOSTAT, 2010).
According to FAO (2011) the demand for edible oil increases faster than for other agricultural products. This is result in attractive prices. This renders especial benefits for oilseed growing potential countries. The role of markets in reducing poverty and achieving food security in rural areas has been getting increasing attention from development scholars and institutions. Strong links to markets for poor rural producers are essential in increasing agricultural production like oilseeds, generating economic growth and reducing hunger and poverty. Improving market links creates a virtuous circle by boosting productivity, increasing incomes and strengthening food security. Better access by small producers to domestic can reliably sell more products at higher (IFAD, 2017). The top three peanut producer regional states in Ethiopia are Oromia (682,939.31 qt), Benishangul Gumuz (307,097.97 qt) and Somale (55,585 qt) (CSA, 2017).

Statement of the Problem
One features of agricultural and food marketing in economies is determined by economic, demographic, social and climatic factors as well as the characteristics of the raw materials and consumer products. The crucial role of market chain oriented agricultural marketing system is apparent from the pivotal role that agricultural growth must play in driving overall economic growth of Ethiopia (Lawrence, 2015).
Market chain analysis is useful studies because it helps us determine whether the market system through which households sell their surplus products or services, and through which they access basic staples and production inputs is efficient and reliable (i.e. competitive).It helps to construct framework at the point when we wish to understand marketing constraints and opportunities for household either for items sold or items they need to purchase (Spilsbury et al., 2016).
Farmers in the study area revealed that, the increases of the price of peanut steadily make. Peanut production profitable nevertheless, farmers do not directly deal with buyers about the price because of the interference of middlemen. The establishment of big peanut factories for paste production in Addis Ababa is an opportunity for peanut producers to sell their products at reasonable prices and they may get raining in managing peanut production, post-harvest handling and other supports as planned by Food Processing Factory (Alemayehu et al., 2014). These shows without well-organized marketing chain, farmers can not enjoy the opportunity of getting fair price and this will affect the desire to produce more at household level. Adequate information on structure, conduct and performance of peanut market is not well identified in Bambasi. This study was therefore, attempted to fill the gap through market chain to make an intervention in the sectors and to generate reasonable benefit for all the stakeholders involved in production and marketing of the product.

Objective of the Study 1.3.1. General Objective
The general objective of this study is to analyze the peanut market channel in Bambasi distinct.

Specifics objectives
 To identify the existing peanut marketing channel in Bambasi distinct  To analyze factors affecting market supply of peanuts in the study area  To identify S-C-P of peanut marketing in the study area

RESEARCH METHODOLOGY 2.1. Description of the Study Area
The study was undertaken in Banbasi District, Benishangul Gumuz Regional State, Ethiopia. The District is located in 663km far from Addis Ababa (the capital of Ethiopia), 43km from Assosa city (the capital of Benishangul Gumuz Regional state). Bordered by the Mao-Komo special district on south-west, Assosa on the northwest, Odabuldigilu on northeastern by the Oromia regional state the southeast. The agro-ecology of the district is low land agro climatic zone with plain topography, which is geographically located at 9.75 0 N latitude and 34.73 0 Elongitude with altitude ranges of 1460 meter above sea level.
The district receives minimum 0.0 mm and maximum 330.4 mm rainfall annually on a bimodal distribution. The area experiences two rainy seasons; min or rain-fall in January to March and more extensive rainfall in April to October with long dry season periods in between the minimum and maximum annual temperature ranges from minimum 9.2 0 C-20.6 0 C and maximum 26.4 0 C-34.7 0 C in centigrade for the years of 2017 (BGRMSA; 2018). The natural forest in Bambasi district can be described as tropical mountain rainforest, which is characterized by bamboo, rubber trees and eucalyptus forest.
The demographic status of the study area indicates as the 2018 national census reported a total population for Bambasi district of 66,906 of whom 33,587 were men and 33,319 were women. From this estimated total population of the district about 73.98% live in rural set-ups while the remaining 26.01% were urban dwellers. In the rural 67% of those own their income source depending on farm and in the urban 22% of those are depending on non-farm. In both urban and rural dawdler 11% are depending on their income source on farm and non-farm.

Sampling Techniques and Sample Size
Multi stage sampling techniques were used to collect raw data from sample respondents. At the first stage, ten potential growing peanut kebeles were selected purposively. In the second stage, using the population list of peanut grower farmers from the district, the capable peanut producer sample size is determined using probability proportional to size sampling technique. The sampling keeping the proportion to each kebeles will select by using Yamane (1967) formula is calculated as: = N 1 + Ne = 5,000 1 + 5,000(0.07) = 200 Where: n -Sample size, N -Total peanut grower farmers, e-Level of precision (range in which the true value of the population is estimated to be and it is expressed in percentage points)

Method of Data Analysis 2.3.1. Descriptive Analysis
The first and second objective of this study was analyzed by descriptive statistics using mean, standard deviation, chi-square(x 2 ), t-test, frequency table percentile, and maps.

Econometric Analysis
Following green (2003) the multiple linear regression models is specified as Yi=F( ) +Ui, Where Y =quantity of peanut supplied, − , Ui: error term Econometric model specification of supply function in matrix notation is the following Y=ßX+Ui Where: yi = peanut supplied to the market, ß=a vector of estimated coefficient of the explanatory variables, X=a vector of explanatory variable, Ui=disturbance term Before fitting important variable into the regression models for analysis, multicollinearity problem among continuous variable and associations among discrete variables, which seriously affects the parameter estimates were checked. The two measures that are often suggested to test the existence of multicollinearity are variance of inflation factor (VIF) and contingency coefficients (CC). Thus, VIF was used to check multicollinearity among continuous variables. As a rule of thumb, if the VIF is greater than 10 (which will happen if R 2 is greater than 0.90), the variable is said to be highly collinear (Gujarati, 2003). A measure of multicollinearity associated with the variance inflation factors is computed as: VIF (Xi) = (1-Ri 2 ) -1 Journal of Marketing and Consumer Research www.iiste.org ISSN 2422-8451 An International Peer-reviewed Journal Vol.70, 2020 Where, Ri 2 is the multiple correlation coefficients between explanatory variable, the larger the value of Ri 2 is, the higher the value of VIF (Xi) causing higher collinearity in the variable (Xi) Contingency coefficient is used to check multicollinearity or association between discrete variables. The value ranges between 0and1, with 0 indicating no association between the variable and value close to 1 indicating a high degree of association between variables. A popular measure of multicollinearity associated with the CC is defined as: Where CC= is contingency coefficient, $ =Is chi-square test and N= is total sample size. If the value of CC is greater than 0.75, the variables are said to be collinear. Conversely, test for heteroscedasticity undertaken for this study.

Types and Source of Data
Both primary and secondary source of cross-sectional data were used for this particular study. In this aspect the primary source of data was collect through structured questionnaire, interview and observation. The secondary data was collected from published and unpublished documents.

RESULT DISCUSSION AND ANALYSIS 3.1. Descriptive Analyses 3.1.1. Demographic characteristic
In an agrarian society, household members are the major source of labor for agricultural activities. The household characteristics differ from one household to the others. For this study out of the 200 sample respondents, 85% were males and the rest 15% were female's household head. The study revealed that, female become the head of the household when she is divorced, her husband has health problem which prevent him to be the head of the family, or if she lost. With regard to marital status from the total sample respondents 90%, 3% and 9% were married, divorced and widow respectively her husband.
About 48% of the sample respondents were illiterate, 27% can read and write through informal schooling like religious school and 25% of the sample respondents were those who attended formal schooling. The average age of sample respondent was 37 years with a standard deviation of 11.4 (Table 1). The majority (36%) of the respondents had about 9-15 years of peanut production experience. The average years of experience for the entire sample households was about 15 years, the minimum and maximum years of experience was 2 and 40 years, respectively. This may show that peanut production started in the area about many years ago (Table 2). The survey result indicates that, about 50% and 23.3% of the sample traders were within the level of primary and secondary school education, respectively, and only 10% of the traders have some kind of degree certificate. The result also indicates that peanut traders had 4.40 years of experience on the average with standard deviation of 1.52 (Table 3).

Socio-economic characteristics
Input Utilization: Peanut producing farmers are using traditional varieties of seeds retained from their own previous production and/or by purchasing it from other farmers with in there, or/and in their surrounding kebeles. The study affirmed that all sample respondents in the District use of local seed. There are two types of local seeds (locally known as sartu and oldele). From the two, farmers prefer sartu than oldele in terms of its demand in market and its simple uprooting nature.
About 22% of sample respondents don't apply any chemical fertilizers in the production and they assumed as applying chemical fertilizer is not recommended since ground nut fixes nitrogen by itself. However, 78% of the sample respondent uses chemical fertilizer due to very poor fertility of their land (Table 4). In the study area, peanut producing farmers travel a maximum of 26kmsand a minimum of 15kms to reach the nearest market center (Bambasi gebeya; three times a week) with average distance of 19.96kms. The mean distance required to travel to the extension office was about 3.19Kmswith standard deviation of 2.1269 (Table 5). Credit Service: About 83% of the sample respondents do not take credit and described that they don't want to take loan from the institution due to its inappropriate terms of credit which did not recognize there is kin agriculture and lack of new work plan by producers to effectively utilize the credit taken.

Market information and Extension service
From the survey result, about 62% of the households had nearby market price information before they sale their produce, the rest 38% do not have any access to price information. Among those who have price information 16.4% of them obtained information from trader, abo ut 14.2 % fro m o ther f arm er' s p er son ; abou t 9.5% fro m r espond en ts g et in form ation from telepho ne.  Information source of supply, about 11% of the sampled households obtained peanut from other farmer and 27% of peanut farmer revealed that trader and other farmer being their major source of information about the demand of peanut. The above table indicated inadequate and unorganized flow of information about peanut market to the farmer. Extension service: The average number of contacts farmers have with extension officers is about two times per month. The study shows that 30% of respondents had a monthly contact with extension agents, 3% had contact weekly, 4% of farmer respondents can contact an extension agent any time they want, 20% had contact twice in a month and 43% of them have no contact at all. About 44.5% of the sampled respondents get advice on cultivation practice, 40.6% of sample farmer received information about crop choice, fertilizer and chemical application.

Peanut Market Participants, their Roles and Linkages
Peanut of the study are a pass-through different channel. The channels are generally vertical chain of enterprises that transforms peanut into different products and delivers them to consumers as finished goods or intermediate goods for end buyers. In this study, different stakeholders were involved in bringing peanut from the point of production (farm gate) to the final destination (consumers). According to the data obtained, peanut marketing participants in the study area includes producers/ farmers, village collector/assemblers, urban assembler, brokers, wholesalers, retailers, collectors, processors and final consumers of the product. Producers/farmers: These are the starting point for the chain and act as marketing agents who participate both in production as well as marketing of surplus commodities they produce. At the same time, they transport peanut to the nearest markets by themselves, either using back animals, or animal driven carts, or else medium-size bajaj, over an average distance of 19.6 kms. They had several options to sell their product, selling directly or selling through broker to village collector/assemblers, urban collectors, brokers, whole sellers or retailers. As the finding of the study revealed, most farmers sell peanut straight from the field to who leasers and brokers at Bambasi town. But sometimes farmers sell peanut at the farm gate to other better off farmers to meet their immediate financial need of holly days and other basic needs. They sell at the farm gate at a time of shortage of supply and/or at a time when they are in a problem of cash. Village assemblers: village assemblers are farmers or part time traders who collect peanut from farmers at farm gate for the purpose of reselling to wholesalers, retailer and consumers. There are few village collectors who compete with wholesalers. When it is imposable to them to meet quantities of their demand, they employ brokers to collect groundnut by paying a commission. Wholesalers: are those who have sufficient funds to purchase hundreds of quintals of peanut. They are major market participants of the marketing system in the study area who usually buy peanut of larger volume than any other actors in the marketing system. They are seven in number who are licensed to perform who leasing activity in Bambasi District. Retailers: a person that sells commodity to end users' consumers. They reside in the terminal market and mostly buy peanut from whole sellers and sell to urban consumers. Sometimes they could also directly buy from the producers. Consumers usually purchase the product from retailers as they offer according to the requirement and purchasing power of buyers. Beside buying and selling peanut they often provide processing service by changing shelled peanut to unshelled one. Collectors: Most Collectors hold roasted peanut. Now a day roasted peanut renders significant livelihood source form any poor throughout the country in general and Bambasi District in particular. They usually purchase between 8 and 16kg, which they finish selling in 3 to 4 days and most of the time they buy peanut from wholesalers, or assemblers, or other retailers. The cost of roasting peanut is 10 birr for two patra with carrying capacity of around 8.5kgs. Some of the traders in this market sell roasted peanut mixing with salt. In some shops, it is packed for better price but peanut which sold without packing dominates in most markets. Consumers: They are the last link for peanut market chain. From the consumers' point of view, the shorter the marketing chain, the more likely is there tail price going to be affordable. Consumers for this particular study mean those households who directly bought and consume peanut. They are individual households; bought the commodity for their own consumption only. Financial capital of sample peanut traders: the average initial and current working capital traders during the survey period were estimated to be Birr 2833.33 and Birr25567.80, respectively. Moreover, as it was indicated, the current working capital of peanut traders was about 8.7 times greater than their initial working capital. This shows that peanut business being very attractive business for traders. Table9

Structure-Conduct -Performance of the groundnut Market 3.4.1. Structure of the peanut market
Barriers to entry into the peanut market: The barriers to entry into the market reflect the competitive relationships between existing traders and potential entrants. If the barriers to entry are low, new traders can easily enter into peanut markets and compete with established traders. However, with the presence of very high barriers to entry, established firms are difficult to stay longer in business. Among the total trader respondents 43.3% of them respond that there is no entry barrier to the market where as 56.7% of them explained that there is entry barrier in groundnut marketing specially in whole selling business due to administrative problems, due to shortage of capital, information collusion and stiff competition with unlicensed trader. Administration problems: There is also problem that forced the traders to pay to police officers at road block or check point without any official permission receipts. There is also administrative problem of trade and marketing office of the District in regulating and punishing unlicensed traders and traders with renewed license. Shortage of capital: The survey result indicated that among various barriers to entry in to the peanut business, shortage of capital being the second. To enter in the market more capital is needed because the traders have to purchase more peanut while farmers regular customers are coming during harvesting (peak purchase) time. Traders should buy farmers available amount of peanut that they brought to them, if not they will lose their customer in short period of time. Stiff competition: Illegal traders were also observed while acting as licensed wholesalers. Since licensed Journal of Marketing andConsumer Research www.iiste.org ISSN 2422-8451 An International Peer-reviewed Journal Vol.70, 2020 20 wholesalers spend additional cost for license renewal and income tax then illegal traders are favored relatively than legal trader. These situations weaken the competitive nature of peanut marketing.

Conduct of peanut market
Market conduct refers to the patterns of behavior that firms follow in adopting or adjusting to the markets in which they sell or buy. It focuses on traders' behavior with respect to various aspects of trading strategies such as buying, selling, transport, storage, information and financial strategy. Purchasing and pricing strategy From the survey result 53% of traders attract their supplier by providing fair weighing. About 30 percent of trader by giving better price and 16% of peanut trader visit suppliers in order to purchase better quality and quantity of peanut. Most volume of the product was sold at Wednesday and Saturday (Bambasi gebeya) and most traders visit these days to purchase peanut. However, farmers also use Monday and Amusit gebeya (Thursday) at Bambasi to sell their peanut product.

.3. Performance of peanut market
Market performance of peanut markets was analyzed by analyzing the marketing margin, by taking into consideration associated marketing costs for key market participants. Hence, on the consideration of 2017/18 production year, costs and purchase prices of the main channel actors, margin at farmers, village assemblers, and Collectors and retailers level was conducted.

Cost and Profitability analysis of peanut traders
Analysis of cost and profitability of the different traders of peanut namely rural assemblers, roadside trader, wholesaler, retailers were analyzed across the markets. During analysis of cost and profitability, the average purchased price of a quintal of the peanut and the different average transaction costs associated with the marketing process of a single quintal until it reached the next actor was assessed.
Based on the result, average transaction costs incurred across different peanut actors varies. Accordingly, the total costs incurred by village assemblers, wholesalers, retailers, and roadside traders of peanut were birr 9, 95.25, 74.83 and 184.3 respectively. For village collectors buying and selling of the peanut had taken place on their village market and they were not exposed to different costs associated with marketing process. As a result, village collectors exercised lowest average transaction costs per quintal than any other traders.
On the other hand, the data indicated that the amount of transaction costs per quintal of peanut incurredbyroadsidetraderwasbirr184.3whichwasthehighestcostofalltraders. This could be due to higher costs related to processing raw peanut in to roasted one. Collectors usually purchase between 8 and 16 kg, which they finish selling in 3-4 days. The cost of roasting peanut is10 birr for two patra with carrying capacity of around 8.5 kg, which is around 117.65 per quintal.
With respect to the profitability of peanut, the overall average profitability indifferent traders indicate that at every stage of transaction, peanut trading business was profitable. Table 11 revealed that roadside traders obtained the highest net profit per quintal that was due to the value addition on peanut that change it from raw peanut to roasted one. Village assemblers obtained least net profit per quintal due to less value addition in the marketing process. Marketing Margins: Marketing margin is a measure of the percentage of price paid by the consumer that is maintained by each agent in the marketing chain. These include the total gross marketing margin, producer's gross marketing margin, and net marketing margin. However, it may also describe price differences between other points in the marketing chain, for example, between producer and wholesale, or wholesale and retail, prices. Therefore, for this section of the study marketing margin was analyzed by considering the average sales prices of different participants in the peanut market channel and considering Margin and cost calculation for top five key peanut marketing channels. Results of analysis of marketing costs and margins were used to determine whether there were excess profits and serious inefficiencies or whether wide margins are due to technical constraints (such as transportation bottleneck).

Factors affecting the choice of peanut market chain
The effects of Xi on Yi were measured by OLS through the multiple linear regression models. Estimated values of the coefficients and results of the multiple linear regression models are presented in table 13. n=200, R-squared = 0.76, Adj R-Squared=0.74, *, **, *** indicates level of significance at 10%, 5% and 1% respectively. The effect of significant variables on peanut marketing Volume of peanut produced: if the volume of peanut increased in the market, demand of the product decreases with proportion to population size. Therefore, the result indicates as volume of peanut increases by 1 unit, then the probability of producers selling at farm gate decreases by 1.6%, ceteris paribus. . Distance from the market: if the distance of household's resident from market increases by 1 unit, then the probability of producers selling at farm gate increases by 3.2%, ceteris paribus. Because producers want to reduce transportation cost and save time. The closer to the market the lesser would be the transportation cost and opportunity time spent. Therefore, the closer market channel to the producers is preferred by the producer. Average price in 2018/19: shows if the price of peanut increases by 1 unit, the probability of producers selling to local collectors increases by 4.1%, ceteris paribus. Because of the increase in price, producers prefer to sell their peanut product at farm gate to reduce transportation cost, save time, and gain higher profits. Market information: implies producer is achieved with due attention to new market information and how market trends influence buying. The result from this study showed, farmers who have more market information sell their peanut commodity earning maximum profit compared to those farmers with insufficient market information.

Peanut Production and Marketing Constraints
The most productivity impediments in the area are low yielding varieties, drought, absence of cooperatives, shortage of land, disease, absence of unshelling machine, lack of effective insecticide and herbicide, and shortage of oxen were the main problems of peanut production identified by the respondents in the study area. Lack of fair weight, lack of marketing information and price fluctuations, lack of direct contact with main market actors, lack of capital, lack of credit services were the main problems of peanut marketing identified by the producers in the study area.
Peanut traders state the following problems as the main constraints against the efficient marketing of peanut. These are corruption, adulteration, competition from illegal traders, and lack of marketing information and capital were the most important problems. The findings of this peanut production and marketing constraints and opportunities are therefore summarized in the table below using the data collected through sample respondent's response, key informant interview. Table 13 Peanut production and marketing constraint and opportunity Opportunities Constraints -The presence of suitable soil and agroecology for peanut production -Experience of producers in peanut production & marketing -Willingness of producers to use new peanut production & marketing technology -Availability of market demand throughout the year -Presence of established peanut value chain -Willingness of actors to make linkage -Availability of supportive Government policies and government offices organized to implement the policies (e.g. District agriculture &cooperative promotion offices -Producing of peanut using local seeds -Disease and pest are the major problem of the famers in the study area.
-The prevalence of peanut weeds called striga and 'haremedesa' meaning the one that cause you to loss everything which attack the root of peanut.
-Unavailability of coordination among research institutes, relevant government & private organizations and producers in seed supply, production & marketing functions of peanut -Lack of affordable financial service delivering financial institutions or poor access to credit services -Absence of cooperatives organized in peanut production & marketing -Dynamic marketing price and lack of up to date market information for producers -Poor market access roads Source: Survey result, 2019

CONCLUSIONS AND RECOMMENDATIONS 4.1 Conclusions
Farmers of Bambasi district have long last experience and huge potential of peanut producing and the indigenous practices of peanut market chaining. However, farmers still use traditional system of peanut production and informal way of marketing system. Peanut marketing participants were producers/farmers, peanut collectors, retailers, processors and final consumers of the product. The factors volume of peanut produced, distance from the market, average price and market information affects peanut marketing chain in the study area. Therefore, taking actions that can minimize the identified bottlenecking factors affecting peanut market chain market chain in the study area is necessary.

Recommendations
Based on the findings of the study, the following recommendations are forwarded. It was found that volume of peanut production in the study area is not sufficient enough for marketing purpose as required. This problem tends to narrow the marketing of peanut producers. Having a confined potential to produce more, there is a chance to increase volume without additional investment only by giving extension service may be through training to the farmers. The farmers should play vital role in increasing volume of peanut product in the study area.
The study revealed that lack of infrastructure thereby distances of the market from farmers influence the peanut market chain of producers. Therefore, government is recommended to improve basic infrastructure for farmers so that they can take their peanut product to the market through available transport services.
Average price of peanut product and lack of market information are identified as factors affecting marketing of peanut products. To solve peanut market chain information problem institutions specially marketing departments are recommended to strengthen the vertical and horizontal linkages among the marketing participants, if it is required to sell peanut product by market price farmers wish.

REFERENCE
Addisu Getahun and ErimiasTefera-value chain assessment study of peanut in northwestern Ethiopia, 2017 ARD (Agriculture and Rural Development