Author Details

Ali, M. S. Ishar

  • Vol 31 (2017) - Articles
    Interior Atmosphere: Does It Really Have an Impact on Consumer Purchasing Behavior at Self- Serving Convenience Stores?
    Abstract  PDF
  • Vol 91 (2023) - Articles
    Advertisements on TV or Online: Which makes customers more likely to buy? With the mediating role of length of the video
    Abstract  PDF


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ISSN 2422-8451

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