Malaysian Consumer Preferences for Islamic Banking Attributes

Aysha Shahid


This article is about to high light the favorites of Malaysian banks characteristics toward the clients. But in the qualitative research we use semi organized interview from the participant of the Malaysian client. We use quantitative method for disclose of favorite of Islamic banking of Malaysia towards characteristic of contribution service of Islamic banks and also attract the customer .but on the other side qualitative method show that due to religious belief Islamic banking is better as compared to conventionally banking and Malaysian customer is more attract toward Islamic banking system. Malaysian customer feel comfortable towards Islamic banking system. This is one of most famous article, we collected data through qualitative manner to learning the Malaysian participant’s favorite towards Islamic banking characteristic.

Keywords: Malaysia, Banking, Consumer behavior, Islam, Customer preference, Islamic banks

Full Text: PDF
Download the IISTE publication guideline!

To list your conference here. Please contact the administrator of this platform.

Paper submission email:

ISSN 2422-8443

Please add our address "" into your email contact list.

This journal follows ISO 9001 management standard and licensed under a Creative Commons Attribution 3.0 License.

Copyright ©