Malaysian Consumer Preferences for Islamic Banking Attributes

Abstract

This article is about to high light the favorites of Malaysian banks characteristics toward the clients. But in the qualitative research we use semi organized interview from the participant of the Malaysian client. We use quantitative method for disclose of favorite of Islamic banking of Malaysia towards characteristic of contribution service of Islamic banks and also attract the customer .but on the other side qualitative method show that due to religious belief Islamic banking is better as compared to conventionally banking and Malaysian customer is more attract toward Islamic banking system. Malaysian customer feel comfortable towards Islamic banking system. This is one of most famous article, we collected data through qualitative manner to learning the Malaysian participant’s favorite towards Islamic banking characteristic.

Keywords: Malaysia, Banking, Consumer behavior, Islam, Customer preference, Islamic banks