Portrayal of the President Asif Ali Zardari in Editorials: A Study of Pre and Post Presidential Election Coverage.

Abstract

This research explores the image of ex-President Asif Ali Zardari in elite press before and after presidential election by comparing the coverage of daily “The Nation” and “Dawn”. For this study the time period has been chosen from June to 6^th December 2008. For this empirical study the researcher explored the editorials of daily Nation and Dawn. In this empirical study the content analysis of the Nation and Dawn editorials have been analyzed. The editorials have been placed into 6 categories and it is linked with public opinion theory. This study help to unbderstand that how the media organization also in some cases disseminate their opinion during the high times of political events