Influence of Demographic and Behavioral Characteristics on Financial Decision Making While Assessing Risk and Return

Sana Shahid


Risk acceptance of managers is affected by several factors.  It is realized that, along with other factors, several behavioral factors also play their role in molding manager’s decisions towards projects. It is observed that, sometimes managers go for the decision which they were supposed to reject as rational decision makers and sometimes they reject projects that should have been accepted. Major concerns behind every decision are the consideration of risk associated with each decision. This study is conducted to consider various factors, particularly related to personality, affecting risk acceptance of managers. Model is developed while considering all the important personality traits that have strong influence on risk acceptance of managers. In this particular study, the impact of various demographic factors including; age. Gender, marital status, education level along with some behavioral factors i.e. excessive optimism, overconfidence, and emotional intelligence is identified that influence the Financial decision making process.

Keywords: Gender, Marital Status, Education Level, Excessive Optimism, Overconfidence, Emotional Intelligence, Linear Regression, Anova

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