Increasing the competitiveness of Ukrainian dairy products in line with European standards

Abstract

In this article the main factors of the competitiveness of dairy products on the markets of Ukraine according to European standards are analyzed. Calculations are made on the basis of analysis of the main factors of competitiveness of milk and raw materials of commodity producers on the basis of European quality. The methods used in calculations are; the method of statistical groupings, calculation-constructive, correlation-regressive and economic-mathematical methods. The ways of increasing the competitiveness of milk and their commodity producers are grounded. In order to increase the competitiveness of milk production in agricultural enterprises, it is necessary to implement complex and systemic measures that will ensure increase of productivity of cows, high efficiency of the industry and improvement of the quality of dairy products. In order to increase the competitiveness of milk producers, it is necessary to develop and implement measures to harmonize Ukrainian legislation.

Keywords: milk and dairy production, milk, consumption fund, quality, competitiveness, milk producers