A Study of E-commerce Adoption by Nepalese Tourism Website: Contain Analysis



This study conduct to evaluate e-commerce features adopt by Nepalese tourism websites through contain analysis. Information on website play vital role to influence traveler. This study analyses 41 different features of website of Nepalese tourism industry. In this research in total examining 120 website's features, and these features are divided in to six dimension: product information, non-product information, reservation, payment, functionality and customer relation management. Researcher found that, there is significance difference between hotel and travel agencies websites on adopting feature and information provide to their customers. The finding show that e-commerce is still in introduction phase in Nepalese tourism industry. Tourism companies are fail to deliver adequate information on their website. Websites are only focus on product information rather than other information, and there is significance difference between hotel website and travel agencies websites on adopting features. Websites need to improve their payment, reservation and functionality features on their website.

Keywords: E-commerce, contain analysis, tourism website

DOI: 10.7176/JTHS/44-03

Publication date:October 31st 2019

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ISSN (Paper) 2312-5187   ISSN (Online) 2312-5179

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