Communication Approach and Firms Performance: Appraisal of Nigerian Bottling Company (Coca cola), Ilorin-Nigeria

Abstract

The promotion and improvement in the communication system of an organization is the sine qua non for its strength of character, ability to withstand competition, flexibility and profit maximization. The extent to which this is achieved in Nigerian Bottling Company (Ilorin Plant) as a typical manufacturing plant in Nigeria is what the study has set out to measure. This paper therefore examines the synergy between the communication approach and performance using the Nigerian Bottling Company (Coca Cola), Ilorin a case study. The researchers became participant observers in the plant for a period of two weeks. Questionnaires were also designed and administered on the workers who constitute the sampled population. The data collected were analyzed using simple percentage and Z- score statistics. The results of the data analysis and hypotheses tested revealed the significant relationship between communication approach and the performance of the Nigerian Bottling Company, Ilorin.

Keywords: Communication, Communication Approach, Performance, Nigerian Bottling Company, Ilorin