Lingua-Cultural Peculiarities of Facebook Bragging - Narcissism on Facebook

Abstract

The social network site Facebook has gained a prominent place in the lives of many individuals. It provides narcissists a platform where they can promote themselves to a large audience in order to get attention and admiration they so desperately crave for. It is the perfect place to brag and seek praise or fish for compliments. Facebook bragging is an actual topic nowadays and it is meaningful to explore this phenomenon because of several reasons. Firstly, there are too many cyberpsychological studies about the correlation between social media and narcissistic tendencies, but linguistically Facebook bragging is not investigated at all. At the same time this is the first try of exploring Georgian bragging linguistically. Finally, the research is interesting because of being based on comparative analysis, studying the linguo-stylistic and cultural peculiarities of Facebook bragging in two completely different cultures - Georgian and American.

Keywords: Facebook bragging, narcissism, self-promotion, humblebragging, lingua-cultural study.