Social Media and Small Scale Business Development in Yenagoa City, Bayelsa State, Nigeria

Abstract

This study investigated the relationship between the use of social media and small scale business development in Yenagoa city of Bayelsa state, Nigeria. The study reviewed earlier literature that have explored this relationship in other locales of study and also adopted the honeycomb theoretical framework to buttress the findings in this research work. The study which used the survey research design sampled a total of 105 small scale business owners purposively out of which only 97 of them who have taken advantage of the social media responded to the questions pertaining the social media and small scale business development. The questionnaire was used as the primary method of data collection for the study and was subsequently analysed using simple percentages, tables and chi-square. Findings from the study revealed a relationship between social media use and estimated profit made as well as the numbers of customers that respondents have. The study further recommended that small scale businesses can achieve development through organizing workshops for small scale business owners on the benefits of social media usage as well as making social media applications easy and efficient.

Keywords: Social media, Small scale business, Honeycomb theory, Business development, Facebook, Twitter, Email.