Content Analysis of Programs Produced by Nollywood Particularly on Africa Magic: DSTV

Abstract

The introduction of films and cinemas into Nigeria marked an important epoch in the history of Mass communication in this country. Through films and videos, the cultural background and identity of a nation are exhibited to the outside world. Films and videos have become vital mediums used to exhibit the cultures of Nigeria to the outside world. However, there are some major concerns about the way and manner the films and video mediums are used to portray Nigerian cultures to the outside world.

This study examined how films and home videos produced in Nigeria had fared in delivering and propagating the norms and values of Nigerians to the outside world. The study examined the content of the Nigerian home videos that are beamed through DSTV to the outside world. The study used both documentary survey and content analysis to generate data used in this study.

The study found out that some local and international critics see Nigeria film industry as a poor imitation of the real thing, as productions are plagued by technical glitches. The study also found out that despite the international attention received by Nollywood films the quality of its productions and the content of its stories are issues that need to be seriously worked on. The Nigerian government and private sector organizations must intervene and provide adequate funding to facilitate the production and marketing of quality films by Nollywood so that it can equate the kind of professionalism obtained in similar industries in other parts of the world.

Keywords: Content, Programs, Nollywood, Africa Magic