The Effect of “Arti Sahabat” Television Series toward Imitative Behavior of Denpasar City Adolescent

Abstract

Among the popular culture aired on television program is television series shows. In addition to being inexpensive entertainment media, the television series shows turned out to bring modern lifestyle encouraged by the market culture. Among the television series shows that sucks concentration of Denpasar teen attention is Arti Sahabat series. This dissertation studies raised three research questions; (1) how is the perception of the city of Denpasar teens toward Arti Sahabat series? (2) Is the form of imitative behavior of the teens in response to Arti Sahabat series? (3) What is the impact and meaning of Denpasar adolescent imitative behavior of watching Arti Sahabat series? The data in this study were collected through observation, interviews, document studies, and focus groups discussion and analyzed with descriptive-qualitative analysis techniques and interpretative. The theory applied is eclectic; the cultivation theory, behavior theory, the theory of deconstruction, semiotics theory and social practice theory of Pierre Felix Bourdieu. The results showed that Arti Sahabat television series is an interesting impression by Denpasar teenagers because the television series is considered to be a medium of entertainment while providing an overview of the lives of urban youth today. Picture of today teens make this show as part of information and informal knowledge that once without being realized is followed or imitated by Denpasar teens as a form of juvenile that follow the today fashion trend. Arti Sahabat series have hegemonied teens in the form of imitative behavior that includes the way they dress, hairstyle and the way Denpasar teenagers talk. It is expected that adolescents are more critical in responding teenagers’ television series.

Keywords: television series, imitative behavior, Teens