Effects of Color Code Personality on Creativity

Abstract

Personality characteristics play an important role for creative activities. Therefore, this study aim is to find the effect of different characteristics of color code personality - red, blue, white, and yellow - on creativity. The research subjects are 125 students of Darul Ulum University in Jombang. The measurement tool is the color code personality profile and CORE scale. The data is analyzed by nonparametric statistical techniques. The study results indicate that characteristics of red personality tend to be most creative. In contrast, characteristics of white personality have the lowest creativity. Blue and yellow personalities tend to have creativity at a moderate level. It can be concluded that characteristics differences of color code personality affect on creativity.

Keywords: creativity, color personality personality traits.