JAPFA4Kids Revisited: Do Good Would Bring Benefits

Abstract

As CSR initiatives is becoming corporate movement in Indonesia, this study analyzing the effect of a CSR initiative that have been launched one decade ago. Utilizing a survey and a depth interview to participants of JAPFA4Kids campaign in two sample areas, this study found that a CSR initiatives that relevant to the stakeholder will develop understanding, support, and believe to the corporation. In the context of Indonesia, this kind of support is very important in developing bonding among the organization and its surrounding community. Other benefit is, the CSR activity also would get positive coverage among media, especially because the CSR was done in the local area, that far from big capital city.

Keywords: JAPFA4Kids, Corporate Social Responsibility, CSR, Sustainability, Sustainable Development Goals, SDGs.