An Assessment of Nigerian Musical Vidoes’ Representation of Nigerian Culture

Abstract

This study investigates Nigerian music video representation of Nigerian culture. Experiment research design was conducted with 25 control and 25 experiment groups. The experiment group was exposed to ten selected music video that were considered as running contrary to Nigerian culture. After which both groups were asked the same questions. The result showed no significant statistical difference in the scores of control group (M=1.5600, SD=..50662) and experiment group (M=,1.7600, SD=.43589) ( p>0.05) as both groups reported that Nigerian music video represent Nigeria culture in bad light. The result also showed no significant statistical difference in the scores of control group (M=1.2000SD=..40825) and experiment group (M=,1.2800SD=.45826), (p >0.05).Both groups reported that Nigerian music videos corrupt public morals. Findings further showed no significant statistical difference in the scores of control group (M=1.5200,SD=.50990) and experiment group (M=,1.8400,SD=.37417), t (48) ( p> 0.05). Both groups reported that Nigerian music videos do not promote Nigerian culture .Based on the result of this study, the researcher recommends among others that the Nigerian Film and Video Censorship Board should step up efforts in monitoring the quality of music video that are released into the Nigerian market.

Keywords: culture, music, Nigeria, representation and video