Handling Communication Crises in Media Organization the Case of Africa Independent Television

Abstract

Organizational communication to day, has become far more complex and varied. It is more crucial to overall organizational functioning and success. Therefore effective communication is the backbone of to days modern organizations. A crises is an unexpected and detrimental situation or event which crises communication can play a significant role in transforming the unexpected into the anticipated. This study investigates and evaluates the handling of communication crises in a media organization, using Africa Independent Television (AlT) as a case study. As an evaluative and prescriptive study, the research used documentary method to generate data.

The study found out that effective crises management can minimize the damage and allow an organization to emerge stronger than before. The study concludes that management should maximize crises preparedness so as to prevent crises induced damage.