Re-Evaluating the ICT Utilisation Options in Programme Production by Broadcast Stations in South-Eastern Nigeria

Abstract

Information and Communication Technology (ICT) has been introduced to virtually all aspects of human endeavour.  The developments in the areas of ICT application have become very rapid especially with the need for all broadcast stations to become digitalised.  This study investigated the availability, accessibility and influence of ICT tools in programme production; and thus evaluated the options available for programme producers in utilising ICT facilities to facilitate the processes as well as improve contents of the programmes in the broadcast stations in South East Nigeria.  Four sets of population – broadcast stations (33); programme producers (271); select audience (infinite), and programme production managers (33) – were studied.  A sample of 30% was randomly selected and studied from each population.  The study adopted mixed methods research design in a triangulation of survey, observation and content analysis. Finally, the data were descriptively analysed and thematically explained. It was found that both digital and analogue ICT tools were available and that the producers had access to them thereby enabling utilisation.  It was also found that ICT tools facilitated programme processing as well as improved the quality elements. It was therefore concluded that available ICT tools were appropriate for facilitating the process of programme production by broadcast stations in South-Eastern Nigeria. It is recommended that all stakeholders should join hands to encourage greater utilisation of ICT in programme production by broadcast stations.

Key words: ICT, broadcast programme, digital tools, utilisation, programme production