Investigate the Determinant Factors of Employee Motivation: The Case of Harare Brewery Share Company in Harare, Ethiopia



The study intends to examine the determinant factors of employee motivation:  The case of Harare Brewery Share Company in Harare, Ethiopia. The objectives of the study were: Do demographic profiles of employee’s leads to differences in employees’ motivation; to examine the determinants of employees’ motivation; to investigate the major challenge that hinders Harare Brewery Share Company in motivating their employees and to generate possible strategies to mitigate the challenges and to enhance employees’ motivation. Explanatory research design was adopted using quantitative and qualitative methods. The study targeted 205 respondents but 181 returned the survey questions, indicating a response rate of 88 per cent. Stratified sampling technique was used to select marketing, purchasing, finance, HR and production department’s employees. Data analysis involved standard deviation and variance to determine the proportions and frequency of the variables. Order logit (O logit) regression models as well as Chi-square test was employed to establish the relationship and strength between the dependent and independent variables before settling on the most appropriate of these methods. The results showed that age, education level, salary and benefit, working condition, recognition, promotion, training and development, supervisory relationship and relationship with co-worker significantly determine employee’s motivation, whereas sex and experience dose not significantly determine the employee’s motivation in Harare Brewery Share Company.

Keywords: Employee’s motivation, Harare Brewery Share Company

DOI: 10.7176/RHSS/9-19-01

Publication date:October 31st 2019

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ISSN (Paper)2224-5766 ISSN (Online)2225-0484

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