Youtuber: A New Work Conception

Giovani Paganini, Joel Haroldo Baade, Adelcio Machado dos Santos, Sandra Mara Bragagnolo


The work and worker perspective marks various times of history, several studies are applied along periods and always seek to improve the concepts and techniques of work. In view of the evolution of concepts and the fast technological revolution, this article aims to analyze the profile and understand the work of a YouTuber compared to traditional forms of work. For this, a brief survey of the concepts of traditional management models is done; characteristics of YouTubers as workers are raised; traditional forms were compared with the conception of work on the YouTube platform. This is a descriptive study with qualitative data analysis. A semi-structured interview was applied to 15 YouTubers who agreed to participate in the research. Thus, it was possible to investigate information and describe characteristics of this new way of working. It was found that YouTubers have common characteristics, especially that they are self-taught, had low investments in equipment and have no employment. Comparisons of traditional work characteristics with YouTubers were made and it was found that this form of work does not maintain significant similarities with the Taylor, Fayol and Ford management models, approaching, in some aspects, Toyotism, such as: flexible production, adaptability and being qualified, multifunctional, flexible and adaptable.

Keywords: Work, YouTubers, Characteristic of the worker.

DOI: 10.7176/RHSS/11-4-05

Publication date: February 28th 2021

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ISSN (Paper)2224-5766 ISSN (Online)2225-0484

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